Who would be the audience for your media product?
Before I started designing my website/charity, I had said to myself that I wanted to aim my charity towards a younger audience. I wanted to help teenagers who were in trouble and wanted to talk to someone because I could relate to their problems.
For a business point of view I thought it would also be better targeting a younger audience because they have easy access to the Internet and they spend more time on the Internet than older people.
Another reason why I thought that aiming a target audience towards a younger generation would be effective is because people may think that the charity is more worthy than a charity that is for the environment or something.